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Matsa, Ivan

Leningrad Izoram. 'Swan song' of IZORAM.

Leningrad Izoram. 'Swan song' of IZORAM.

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Avant-garde / Book design / Hungary / Photomontage / Propaganda
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Matsa, I. [Leningrad Izoram]. Leningradskiy Izoram.

Moskva-Leningrad, OGIZ-IZOGIZ, 1932. 
8vo, 42 pp., ill.

In original illustrated photomotage wrappers.
In good condition, minor losses to spine, carefully repaired, cracks to front cover, wear to edges.

One of 4 500 copies published.

IZORAM (Mass Organization of Komsomol Amateur Art) was founded in 1925 in Leningrad as the Association of Visual Arts Groups for Young Workers. Its purpose was to develop a new, avant-garde language of amateur arts and crafts, breaking away from the tradition of imitating academic art. Worker's art groups, known as 'izoyadra', were led by professional artists, ensuring the high quality of amateur IZOTAM productions. The association was disbanded in 1932 after the formation of the Artists Union.
This book, considered the swan song of IZORAM, was prepared by Hungarian-born art critic Ivan Matsa (1893-1974), who was also a member of the October art group.
The monograph is illustrated with photos of posters and designs for tribunes used during the Labor Day rally at Place Square in Leningrad (1931; the right part featured a swastika symbol). It's interesting to note that the author compared IZORAM's furniture design to the Bauhaus style.

OCLC locates four copies of this edition in US: in the Princeton University Library, the Getty Research Institute, the Yale University Library, the Harvard University Library. The Tate Library and Archive has one copy also.

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